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1-Secure l https//blackboardim'di jspa Question Completion Status Close Window Ly ths Moving to another question wia save thes response &I; Question 100' 202 Question 10 5 points Save Answe of Ethics of the Amenican Marketing Association Choose the three general norms from the they can activety add vakue to ther organizations and customers D a Marketers must first do no harm. This means doing work for which they are appropniately b Marketers must foster trust in the marketing system. This means that products are trained or experienced so appropriate tor their mended and promoted uses.it requires that m goods and services are not imtentionaly deceptive or misleading O c Marketers should embrace, communicate, and practce the fundamental ehical values that w O d Marketers shouid try to saisty only one segment of the popuiation at a ome rketing communications will improve consumer contidence in the integrity of the marketing exchange system. Moving to another question will save this response « Question 10 of 20 a2sExplanation / Answer
a. Marketers must do not harm.
b. Marketers must foster trust in the marketing system.
c. Marketers should embrace, communicate, and practice the fundamental ethical values.
The first three options a, b and c are the three general norms of the Code of Ethics of the American Marketing Association which are basically aimed to promote the ethical norms with Professionalism at its peak of the standards. The above three general norms are formed to guide the Professional organizations and are also solicited to be maintained by the society at large.
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