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nld uild a buzz online bud online ers om, RSS feeds, prog nline hol. (S line by

ID: 354539 • Letter: N

Question

nld uild a buzz online bud online ers om, RSS feeds, prog nline hol. (S line by using an online mo and providing engaging user 0 nanies build a buzz onl romotion activities include oduct sampling, contests, oupons, re me Exercises EVIEW QUESTIONS L. What is integrated marketing communication, and 2 What is the hierarchy of effects model, and what why is it important? online communication tactics are appropriate at each level? What is the difference between brand advertising and direct-response advertising? 3.

Explanation / Answer

Ans: 1 -

Explanation:

Integrated Marketing Communication:

Integrated Marketing Communication meant to be well coordination of different methods of brand promotion which will target specific customer with promotion of certain service or product in market for company. Integrated Marketing Communication is approach to get the result for marketing campaign with help of combination of various promotional methods.

Importance:

Integrated marketing communication is used to launch a marketing campaign to encourage the other marketing ads and sales promotion of company that will well communicate with customer and will increase the sale for particular product or service for company. It make sure that customer constantly receive the consistent message and essential element of that promotion or ad.Explanation:

Integrated Marketing Communication:

Integrated Marketing Communication meant to be well coordination of different methods of brand promotion which will target specific customer with promotion of certain service or product in market for company. Integrated Marketing Communication is approach to get the result for marketing campaign with help of combination of various promotional methods.

Importance:

Integrated marketing communication is used to launch a marketing campaign to encourage the other marketing ads and sales promotion of company that will well communicate with customer and will increase the sale for particular product or service for company. It make sure that customer constantly receive the consistent message and essential element of that promotion or ad.