Select a real /hypothetical company of your choice and write an article titled a

Question

Select a real /hypothetical company of your choice and write an article titled as ‘Strategic Management in XYZ company’( Word Limit: Not more than 1000 words)

( I choose Fedex Company )

You should try to include the following components in the write-up:

A brief introduction about the company and the industry

External Analysis

Internal Analysis

Current Strategy and

Conclusion

.............................................

Learning Outcome:

Students will:

Recognize aspects of an organization’s environment that can influence its long-term decisions

Identify the aspects of an organization’s environment that are most strategically important

Apply the resource-based view of the firm to determine core and distinctive competencies

Use the VRIO framework and the value chain to assess an organization’s competitive advantage and how it can be sustained

Understand the competitive and cooperative strategies available to corporations

Understand the three aspects of corporate strategy

Identify a variety of functional strategies that can be used to achieve organizational goals and objectives

Gain insights into the strategy-making processes of organization

Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization

Understand the relationship between social responsibility and corporate performance

Explanation / Answer

Strategic Management in FedEx company

Strategic Management means to getting things done in effective and efficient way to accomplish goal . Manager makes strategies so that accomplish goal of company along with better performance and competitive advantage for the organization where the competitive advantage meaning to achieve the profit more than the competitive averages profit .

Organization environment means all such elements which is present inside the Buisness or outside the buisness . As we know buisness runs in dynamic environment and every day buisness environment change so there are two factors which influence organization environment and help to decision for long term :

External environment : external environment which repeated to outside the buisness in which different dimensions to be involved which are as follows :

1.Economic dimension : economic factors which are related to economic condition like inflation , deflation, unemployment etc .

For e.g during inflation price of product would rise and accepting to economy condition demand and price are opposite to each other when price rise then demand can diminished and vice versa

2. Technology : technology drastically change and with the change of technology it's important company can also updated . Because this can affects sales of company ; advance technology always helps to make cost cutting .

Internal Analysis :

Board of directors: board of directors are those who owns a company . They are govern the all rules and regulations of company . So their decision can affect the company for long time .

Employees: employee are the important asset for the company . If the employees perform good and helps to achieved their desired goal on time so the company can accomplish their goal effectively and efficiently for long term.

Current strategy :

Current strategy of FedEx to improve the profit performance of buisness, to achieved the long term goals and objectives . By focusing on buisness and their growth as well as to satisfy their customers wiyh the services . FedEx goal to achieve the moderate economic growth and current accounting rules and regulations .

Conclusion

Overall performance of company is good . FedEx become more GLOBAL and competitive. Flexible and innovative solotutin is first priority of FedEx .

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