1. Assume that you are working for the marketing department of Microsoft China.
ID: 3543584 • Letter: 1
Question
1. Assume that you are working for the marketing department of Microsoft China. Develop a detailed list of briefing points that would help your salespeople convince top executives of large PRC companies to use Windows operating system software on their Web server.
2. Companies such as RedHat, Novell (with its SuSE distribution), and others offer Linux operating system software for sale. Although Linux is available at no cost from various sources, these companies charge a fee for installation and configuration help. They also offer service contracts to help users maintain and upgrade the software on a continuing basis. Briefly outline the strategies that these companies might use to expand their market share in the PRC.
Explanation / Answer
Assume that you are working for the marketing department of Microsoft China. Compile a list of briefing points that would help your salespeople convince top executives of large PRC companies to use Windows operating software on their networks.
As a Microsoft sales person, the briefing points that I would use to convince top executives at PRC to use Windows operating software on their networks include:
Microsoft chief- Gao, reported Microsoft reported Microsoft research centres (China & Beijing) are completing the next phase of voice-recognition. PRC hasn't even started R&D on technologies such as voice recognition.
The Microsoft Corporation has another research centre in Shanghai- The company (facility) in Shanghai, is working for the greater good/part of the community, helping laid-off workers re-enter the workforce, making flood donations, and creating schools for 'our' children. Does PRC have such community focus...? I think not.
Microsoft is training 10,000 software engineers, reinforce that fact- there helping laid-off workers re-enter the workforce.
China needs Microsoft- there a billion dollar company as who is able to invest $900 million into China's software companies within two-to-three years.
Everyone is used to the Windows interface and functions.
The objective of the above briefing points is to create an image of Microsoft- one which is positive to all members of the community.
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