18. Based on the subjective analysis, choose at least three media types you woul

Question

18. Based on the subjective analysis, choose at least three media types you would select to communicate mouthwatering food imagery for Chipotle Mexican Grill? Explain your reasoning. 19. Which three media types would be most appropriate for communicating product benefits and features that would persuade your target audience that the newest iPhone is superior to the newest Android? Why? 20. If Target were having a Black Friday sale, which three mediums would you use to communicate sales prices and immediacy? Why?

Explanation / Answer

18. Based on the subjective analysis, choose at least three media types you would select to communicate mouthwatering food imagery for Chipotle Mexican Grill?

I would use display Ads on the streets, Social Media, and the local newspaper to promote the food imagery for Chipotle Mexican Grill. The food business is very close to people and the communication should happen in places where common man would go. Food is universal and the company should choose universal media channels as well So these are best options.

19. Which three media types would be most appropriate for communicating product benefits and features that would persuade your target audience that the newest iPhone is superior to the newest Android?

I would make use of the Social Media Channels, Latest gadgets review websites, and video marketing on the internet. iPhone users belong to the upper-middle-class section of the society and most of them will be youngsters or working professionals. These people spend a lot of time on the social media channels and TV Ads. Creating Ads on these channels will gather a good amount of attention and people will be forced to believe that iPhone is better than an android phone. The review websites act as a reliable source of information for the people who are looking to buy a new phone so I would choose this channel to create an impact on the minds of the people and encourage them to buy an iPhone instead of an android phone.

20. If Target were having a Black Friday sale, which three mediums would you use to communicate sales prices and immediacy? Why?

I would use local newspaper, TV Ads, and flyers at the Target Store. Target is closely related to the families and the selected media channels can attarct the people in the families. The older people and the married people will spend time watching TV and reaching Newspaper. The people visiting the shop will come to know when the sale after they receive the flyers at the store. These three channels can be very effective and they are very cost effective as well for the business.

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