10. Briefly explain the philosophy and rationale for using integrated marketing
ID: 354356 • Letter: 1
Question
10. Briefly explain the philosophy and rationale for using integrated marketing communications. 11. What is trade promotion and which marketing tasks does it address? 12. What is product placement and what are its pros and cons? 13. If your job was to generate awareness and trial of the latest iPhone and you could only choose three ways to promote it, which three marketing communications forms would you use? Explain. 14. Describe a brand that has built a good relationship with you. Describe the marketing communications functions used and the messages that have helped build and sustain your relationship with the brand. 15. Innovative companies like Intel, Nike, Coca-Cola and many more are embracing social media and using it to their advantage. Name some of the different ways social media can be used to enhance a traditional marketing communications plan. 16. Conduct a Google search for a story about a new product launch. In addition to the story placement itself, what other traditional and digital/social media tactics were used to introduce this product? What tactics could have been used that were not? 17. Describe an effective sales promotion involving both traditional and digital/social media that captured your attention and offered an incentive to purchase that ultimately led you to choose that brand over another. Detail the promotion and tell us how it impacted your purchase decision
Explanation / Answer
Promotion of specific product is very essential for creating a brand identity as well as to provide information about the product to the customers. Trade Promotion ensure that any product which is manufactured or distributed by the company directly reaches to the customer all the information which is very essential regarding the product is reached to the customer so the overall sales of the organisation could be easily increased.
Product placement can be defined as placing the products in a specific segments for the people or the customers. By targeting and specific group of people and targeting specific customer segment is called the product placement.
Product placement provides an accurate measure of the specific target group as well as for increasing the sales of the product in the specific segment.
It could be very disastrous if the forecasting of the specific segment is done wrongly. This will definitely Idli decrease the overall sales generated by the company as well as it would also reduce the level of implementation of different strategies which is required for any organisation to focus on a specific group.
If I would have to promote the iPhone as well as to provide promotion about the information regarding iPhone and to generate the trials, I would have used email, television and radio as the primary goal for creating awareness in the customers. These mediums would definitely have captured a large amount of people and influence them to buy an iPhone for the specific reasons which I have discussed over these platforms.
Whole foods market is a finest example of a good relationship brand. I have been shopping in whole foods market since 10 years but had no issue in this long span of shopping. Their customer care service is extremely nice as well as the workplace environment is also very good which is created a positive impact on me as well as develop a good relationship.
Their Marketing Communication includes various number of mediums in which they can contact you consistently on any specific issue. This type of communication method applied by the company in definitely increased my satisfaction level.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.