Question: Using the advertising/sales ratio method, calculate the budget for a b

Question

Question: Using the advertising/sales ratio method, calculate the budget for a brand with sales of $150 million and an industry A/S ratio average of 2.2%.

Question: Based on the subjective analysis, choose at least three media types your would select to communication mouthwatering food imagery for Chipotle Mexican Grill? Explain your reasoning.

Question: Which three media types would be most appropriate for communication product benefits to features that would persuade your target audience that the newest iPhone is superior to the newest Android? Why?

Explanation / Answer

Dear student, only one question is allowed at a time. I am answering the first question

1)

Advertising Sales ratio

= Total advertising expenses / Sales revenue

So, 0.022 = Total advertising expenses / $150 million

So, Total advertising expenses = 0.022 x $150 million

= $ 3.3 million

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