1) A(n) _____________system collects data from various key business processes an

Question

1)      A(n) _____________system collects data from various key business processes and stores the data in a single data repository, usable by other parts of the business.

1.       Transaction

2.       Enterprise

3.       Automatic reporting

4.       Managmment indormation

2) As discussed in the chapter opening case, which of the four generic strategies did Verizon employ to combat the competition offered by AT&T

1.       Low-cost leadership

2.       Focus on market niche

3.       Customer and supplier intimacy

4.       Product differentiation

3) Which of the following best illustrates the relationship between entities and attributes?

1.       The entity of Customer with the attribute of Product

2.       The entity of Customer with the attribute of Purchase

3.       The entity of Product with the attribute or Purchase

4.       The entity of Product with the attribute of Customer

4)      The telephone system is an example of a ____________

1.       Peer to peer

2.       Wireless

3.       Packet-switched

4.       Circuit switched

5)      Enterprise applications have become easier to install because

1.       They have been reduced in function

2.       Vendors have modularized the applications so they can be rolled out a module at a time

3.       Vendors have changed their design to make the applications more adaptable to diverse business processes

4.       Users have become more familiar with how to use the applications

6)A salesperson clicks repeatedly on the online ads of a competitor in order to drive the competitor%u2019s advertising costs up. This is an example of

1.       Phishing

2.       Pharming

3.       Spoofing

4.       Click fraud.

Explanation / Answer

1.)4

2.1

3.2

4.4

5.2

6.4

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