There is a debate in marketing on the question of whether or not marketing creat
ID: 353733 • Letter: T
Question
There is a debate in marketing on the question of whether or not marketing creates or satisfies consumer’s needs. Marketing has often been defined in terms of satisfying customer’s wants and needs and some critics maintain that marketing goes beyond that and creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Consider the broad shifts in marketing. Are there any themes that emerge in these shifts? Can they be related to the major societal forces? Which force has contributed to which shift.
Explanation / Answer
INTRODUCTION:
Before beginning with the discussion let us first consider what marketing is. Marketing refers to the act of creating the customers by serving them the best they want and help them create the want and understand want is actually required by them. Marketing is different from selling and starts before the product is generated and continues even after the sales have been made. Marketing is a never ending process and is the responsibility of every member and every department of the organization.
SHIFTS IN MARKETING:
With globalization on the peak, business houses have to deal with multiple industries across nations. Moreover they have to serve people coming from different cultures and backgrounds and satisfy their wants. With the passage of time the techniques of marketing have changed and there are number of major shifts being faced such as:
THEMES THAT EMERGE IN THE SHIFTS:
The shifts that have created in the marketing have led to the emergence of number of themes such as:
SHIFTS RELATED TO MAJOR SOCIETAL FORCES:
There are number of societal forces that have led to the shift in the marketing process.
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