Q2. An iron ore company has signed a contract with Marriott to accommodate their

Question

Q2. An iron ore company has signed a contract with Marriott to accommodate their fly in and fly out (FIFO) business customers? What internal and external data Marriott can use to design facilities

Q3. Marriot hotel has built advanced conference facilities in their hotel chain at Perth and Hobart. The conference facilities are suitable for facilitating business communications between onshore and offshore business stakeholders. Using appropriate segmentation approaches, identify the target business market for Perth and Hobart cities, and suggest appropriate strategies to create better customer value.

Explanation / Answer

(2) Let us first understand the meaning of fly in and fly out customers. These are the employees, from remote areas, that are employed by the industries on temporary basis. They are brought to work in the morning and then move them back to a place for some time to take rest. This techniques prevents permanent relocation of the employees along with their families.

Internal and external data that Marriot will require:

(3) In order to identify the target business market, and attract number of stakeholders from Perth and Hobart cities, Marriot should follow the following strategies:

Strategies to create customer value:

Related Questions

Navigate

• Browse (All)
• Browse Q
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.