Localization strategy is focused on increasing profitability by customizing the

Question

Localization strategy is focused on increasing profitability by customizing the company's goods or services so that the goods provide a favorable match to tastes and preference in different national markets. American television network, HLC implemented versions of its network in Europe and Australia with programs tailored to the cultural trends of Europe and Australia. In what way did HLC implement a localization strategy?

a. Sent one feed across Europe composed of almost entirely American programming b. Developed newly named networks across different nations c. Remained within the U.S. to serve its local market exclusively d. Broke its service into feeds aimed at regional markets

Explanation / Answer

Localization str.ategy is focused on increasing prof.itability by customizing the company.'s goods or services so that the goods provide a favorable match to tastes and preference in different national markets. American television network, HLC implemented versions of its network in Europe and Australia with programs tailored to the cultural trends of Europe and Australia. In what way did HLC implement a localization strategy?

d. Broke its service into feeds aimed at regional markets

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