F6 F7 P011 2 F9 eelon Stu Name MKTG 3175 Quiz 3 (Chapters 10, 11, 12) 1. Strateg
ID: 353445 • Letter: F
Question
F6 F7 P011 2 F9 eelon Stu Name MKTG 3175 Quiz 3 (Chapters 10, 11, 12) 1. Strategy "Place" decisions would not include: type of physical distribution facilities. A) type of channel of distribution. degree of market exposure desired. distribution customer service level. B) C) D) E) training programs for salespeople 2. When an online intermediary like Hulu scans thousands of hours of programming each week and groups these programs into categories of digital programs (e.g. sports, crime, etc.), this is an example of A) vertical integration. B) sorting. C) bulk-breaking. D) assorting. E) licensing. J. A producer that is selling products to consumers through a retailer as well as directly over the Internet is engaging in: A) selective distribution. B) reverse distribution C) multichannel distribution. D) exclusive distribution. E vertical integration. 4. When planning physical distribution, the marketing manager should: A) set the customer service level so that every customer can get the product exactly when he wants it. B) minimize the cost of distribution for a given customer service level. C) minimize the cost of transportation. D) maximize the speed of delivery. E) make use of a distribution center 5 Within the I Inited States the largest amount of freight is transported by which of theExplanation / Answer
Strategy "place" decisions would not include.
E) training programs for salespeople.
When an online intermediary like Hulu scans thousands of hours of programming each week and Groups these programs into categories of digital programs(e.g, Sports, Crime, etc) this is an example of
B) Sorting
A producer that is selling products to consumers through a retailer as well as directly over the internet is engaging in
C) multi channel distribution.
When planning physical distribution, the marketing manager should
B) Minimise the cost of distribution for a given customer service level
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