1. Researchers at PPG Industries spent considerable time, effort, and money deve
ID: 353375 • Letter: 1
Question
1. Researchers at PPG Industries spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be significantly better than existing windshields even though it was more expensive and of a different color than the current models on the market. This scenario suggests PPG most likely has a(n)orientation a. exchange b. production o, sales d. promotion e. customer 2. Which marketing management philosophy focuses on the question, "What do customers want and need? a. .Sales b. Production c. Product d. Market e. Internal 3. The marketing concept stresses that the social and economic justification for an organization's existence is the satisfaction of customer needs and wants while: producing a good or service at the lowest possible cost b. a improving the general standard of living constantly increasing sales volumes c d. e. applying scientific management techniques to improve efficiency simultaneously meeting organization objectives 4. Life is good no longer encloses its apparel in individual poly bags when shipping to customers because the orientation management feels it harms the environment. This is an example of a b. sales d. production a. societal marketing c. reciprocal exchange e. product 5. Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage. After flying a certain number of miles or flying a specified number of times, the frequent-flyer program participant earns a free flight or some other award such as free lodging. Airlines that use frequent-tlyer programs are practicing a commitment selling b. transaction marketing c. transformational marketing d marketing engineering e relationship marketingExplanation / Answer
1. c. Sales
2. d. Market
3. a. Producing a good or service at the lowest possible cost.
4. a. Societal Marketing
5. e. Relationship Marketing
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.