dre u pulased a rip to Jamaice s a peesent to ber busband for t much money Andre

Question

dre u pulased a rip to Jamaice s a peesent to ber busband for t much money Andres is experiencing their tenth wedding anniversary of location and worried she spent too t the trip, frid Bull will not like ber cheice 32 which of the foilowing wcoivisies is mowt likely to be un example of routime respone The purobase of a three-week vacation anuise homeowner's purchase of a new grill for $600 The first-diese purshase of s copy machine for a home office d. The purchase of toelet peper e. The purchase of an infant car seat 33. Hoemogeneous groups of people who shase elements of the overall culture as well as unique elements of their own group are called a stonoenous personal units b. probability semples o subeultures d normative groups e dissociative groups 34. As a marketing tool in the Usited States, social elass a is useful for lifestyle distinctions between groups b. is just a simple measure of income level c. offers few insights concerning consumer behavior d is not used because the United States is a classless society e has demonstrated that all classes of consumers shop in the same stores 35. UGG has a portion of its Web site featuring photographs of celebrities wearing JGG sboes. The celebrities serve as: a opinion leaders. b. laggards c. early instigators d. Gatekeepers e aspirational adopters 6. The Solar Group, a Mississippi-beased mailbox manufacturer, sells mailboxes to contractors who ae s, to hardware stores, and directly to new homeowners. What kind of products is building mega-subdivision a Business products only Solar Group selling? b. Both business and consumer goods d. Consumer goods only e. Supplies 37. IBM and Cisco work together to provide banks with the products and services they need to manage their multiple locations. In other words, the two compazies have joined in a: a retail cooperative. b. direct investment venture c transactional relationship. d. strategic alliance e synergistic relationship

Explanation / Answer

Ans-33) Homogenous groups of people who share elements of the overall culture as well as unque elements of their own group are called subcultures.

Ans-34) As a marketing tool in United States, social class is useful for lifestyle distinctions between groups.

Ans-35) UGG has a portion of its website featuring photographs of celebrities wearing UGG shoes. The celebrities serve as opinion leaders.

Ans-36) The solar group, a Mississippi-based mailbox manufacturer, selles mailboxes to contractors who are build mega subdivisions, to hardware stores, and directly to new homeowners. What kind of products is Sola Group selling?

Both business and consumer goods.

Ans-37) IBM and Cisco work together to provide banks with the products and services they need to manage their multiple locations. In other words the two companies have joined in a strategic alliance.

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