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Health Care Marketing 11) In recognition of ethnic segments within the populatio

ID: 352741 • Letter: H

Question

Health Care Marketing

11) In recognition of ethnic segments within the population, the federal government requires CLS standards, which are:

A.

a set of standards for cultural and linguistically appropriate services.

B.

standards health care organizations must meet for quality care for all ethnic populations if the health care organization received federal funds.

C.

a set of standards for care, life support notification, and sepsis guidelines for ethnically diverse populations.

D.

requirements that if the health care organization receives federal funds, all health care personnel must receive cultural competency course continuing education training yearly

12) The VALS segmentation scheme is a variation of segmentation by:

A.

psychographics.

B.

social class.

C.

gender.

D.

income.

13) True or False? Companies that use similar products or services often have other characteristics in common; thus, product use is a valuable segmentation variable of industrial markets.

                A) True

                B) False

14) The cohort that exhibited the trait of being a compliant patient was:

A.

Boomer

B.

C.

D.

E.

Post War.

F.

Millennials.

G.

World War II.

H.

I.

15) T he Standard Industrial Classification (SIC. code is a classification system based upon which of the following?

A.

A federal government classification according to the major business activity or service within which the firm operates

B.

The insurance industry classification of a company's risk adjusted status for rating its premiums

C.

The standard insurance classification for grouping the riskiness of insuring a company's employee population

D.

The way in which a business standardizes its operations according to ISO 90001

16) True or False? The cohort most frustrated with the health care system to the point of delaying care is millennials.

                A) True

                B) False

17) True or False? The PATH Valuegraphic segmentation scheme can be useful to predict the population health of multiple segments.

                A) True

                B) False

18) True or False? Increasingly, larger companies compared to smaller companies have a greater percentage of self-insured plan coverage for their employees.

                A) True

                B) False

19) True or False? In terms of the heuristic of segmentation, the lowest level would be preferences.

                A) True

                B)False

A.

a set of standards for cultural and linguistically appropriate services.

B.

standards health care organizations must meet for quality care for all ethnic populations if the health care organization received federal funds.

C.

a set of standards for care, life support notification, and sepsis guidelines for ethnically diverse populations.

D.

requirements that if the health care organization receives federal funds, all health care personnel must receive cultural competency course continuing education training yearly

Explanation / Answer

11) In recognition of ethnic segments within the population, the federal government requires CLS standards, which are:

a set of standards for cultural and linguistically appropriate services.

12) The VALS segmentation scheme is a variation of segmentation by:

A.psychographics.

13) True or False? Companies that use similar products or services often have other characteristics in common; thus, product use is a valuable segmentation variable of industrial markets.

TRUE

14) The cohort that exhibited the trait of being a compliant patient was:

Millennials.

A.A federal government classification according to the major business activity or service within which the firm operates

16) True or False? The cohort most frustrated with the health care system to the point of delaying care is millennials.

True

17) True or False? The PATH Valuegraphic segmentation scheme can be useful to predict the population health of multiple segments.

True

18) True or False? Increasingly, larger companies compared to smaller companies have a greater percentage of self-insured plan coverage for their employees.

True

19) True or False? In terms of the heuristic of segmentation, the lowest level would be preferences.

False

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