1. If a social media influencer uploaded a video showing her friends and her unp

Question

1. If a social media influencer uploaded a video showing her friends and her unpacking and using a new tablet from Lenovo, Lenovo would be the beneficiary of ____.

a. free advertising

b. paid social media

c. earned social media

d. owned social media

e. blogging

2. If a mobile phone company, Mobile Power, offers a money-back guarantee to address consumers’ concerns that the product will not work as well as the manufacturer promised, it is an attempt to help reduce consumers' perception of ________.

a.         functional risk

b.         personal risk

c.         psychological risk

d.         social risk

e.         physical risk

Explanation / Answer

Ans. 1 Option A

The Lenovo would be beneficiary of free advertising. The consumers will pay attention to the tablet because the person who uses the tablet would be advertised unknowingly.

Ans. 2 Option C

This is an attempt to reduce the consumer’s perception of psychological risk. The company can not completely stop the risk of product quality but the decision taken by the company will create trust.    

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