1. Best Buy learned that when consumers are making decisions regarding what comp

Question

1. Best Buy learned that when consumers are making decisions regarding what computers to purchase, they make rational decisions and focus on product attributes and benefits. In watching ads for computers, these consumers focus on the quality of information and message about the products. Based on the elaboration likelihood model, in communicating with these consumers, Best Buy should use a/the____.

a. Central route to persuasion

b. Non-attribution theory

c. Peripheral route to persuasion

d. Fear appeal

e. Celebrity endorsement

Explanation / Answer

1.The correct answer is ‘a. Central route persuasion’

This is because Central route to persuasion occurs when a person is persuaded by the content of the message and therefore the company should design its advertisements in a way that emphasises on the message and the quality of information about the product.

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