Dove Body Wash Identification and discussion of which one of the 4 lifecycle sta

Question

Dove Body Wash
Identification and discussion of which one of the 4 lifecycle stages (introduction, growth, maturity, decline) your product is in & where it should be. What are the features and benefits of the product? Which of the adopter category is your product in (innovators, early adopters, early or late mainstream or lagging adopter) and your rationale for it.

Dove body wash is in its maturity stage and it should continue to grow. Also Dove body wash is innovative with the types of body wash they have.

Explanation / Answer

The product life cycle stage of this product depends on the market also. If we consider North American market then the product of it has reached the growth phase and moving towards a saturation stage. The body wash is a very popular product among the people and demand for it is still there in the market. The product has already reached the target audience and acquired loyal customers. So the phase is moving towards maturity in the market. It is also right that the product is Moving from the growth phase. The product will stay in the market for a long time as they have the loyal customer base. The product is universal that targets the audience of all age groups. The product represents excellent product quality with innovation. The customers can trust the product and buy by paying a higher price compared the products of the competitors.

currently the product is in the early adopters stage because they have been successful in attracting the customers through their marketing activities before thenproduct release. So all the customers will be excited to use the product soon after they read good reviews online. So the primary audience are the early adopters. Yes, the product is in the maturity stage and it is common as the product is in the market for a long time with a good loyal customer base. The growth will become stagnant and they will also target only the loyal customers for the product idu cat they launch. The five products are slightly on the pricier side so they cannot spend more on the new customers.

They give import to product innovation band they customi based on the market needs. So they have developed new products to meet the demands. The customer appreciative the efforts of the company and become loyal customers.

Related Questions

Navigate

• Browse (All)
• Browse D
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.