Home Depot is the company. Answer the questions below. 1. What is the product or
ID: 352254 • Letter: H
Question
Home Depot is the company. Answer the questions below.
1. What is the product or service you have selected? Identify the physical attributes, customer benefits, and competitive advantages of the product (or service) to be offered by your selected organization.
2. What is your company? Give basic information about size, product lines, revenues, profits, geographic operations and international experience (if any). (You can include some of the quantitative information in an Exhibit at the end, if you wish, which will not count against the four page limit of this section of your Report.)
Explanation / Answer
Since our company is Home Depot, so we have chosen the Patio Furniture as a product.
Physical attributes of the Product are as following:
Light weight
Made of rust free Aluminum
Suitable for outdoor application
Customized color selection
Customized Size selection
Collapsible / Foldable in small units
Wide range
Multiple design
Matt and Glossy finish available
PVC material is also optional in few designs
Customer benefits:
Easy to handle as it is light weight
Durable as it is made of aluminum
Will not get damaged even in continuous outdoor application
Customer can select the color matching with Patio color
Customer can select size which is suitable to their space
Can be kept in small space inside home if required.
Wide range is available to get product of choice
Multiple design to suit customer taste
Finish in matt as well as glossy which gives customers extra choice
For low cost customer may choose PVC material too
Competitive Advantages:
Our product has certain USP which gives it significant competitive advantage.
Our Product USPs are:
Choice of material Aluminum or PVC
Choice of Color and Size given to customer
Unique designs
Light weight compared to other patio furniture’s available in market
2. about the company
We are a company which is known as Hardware Store for home improvement as part of retail industry. We are one of the world’s largest home improvement retailer, with presence over more than 10 countries and more than 2000 stores. Loyalty is our biggest value driver. Customers are king for us and we keep them all the above. Our endeavor is to serve our each and every customers in very well informed environment.
We sell wide range of home improvement products, furniture, furnishing, kitchen make over, Tools etc. Previous year we clocked a turnover of $1Billion and net profit of $20 Million. Last 5 years our CAGR is 15% and we are determined to continue the growth momentum.
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