10.00 points Problem 10-9 Simply Chocolate, a retailer selling gourmet candy, ha

Question

10.00 points Problem 10-9 Simply Chocolate, a retailer selling gourmet candy, has decided to expand its market by adding online sales. The supply and marketing managers must select a company to develop a website. Based on an initial screening, the team has narrowed the list to four potential suppliers. WebTex Dazzling Designs Rating Major Marketing Rating Weight 44% 22% 18% 16% Rating Number of sites developed Technical expertise Price All scores on a five-point scale with 1poor, 5 excellent. a. Calculate the total weighted score for each supplier. (Round your answers to 2 decimal places.) Total Weighted Score WebTex Cool Web Dazzling Designs Major Marketing b. Based on these ratings, which supplier appears to be the best? Major Marketing Dazzling Designs O WebTex CoolWeb

Explanation / Answer

a) Weights for various categories are

The weighted score is calculated as the sum of the product of the factor score and their respective weights for the particular supplier. So using this formula the total weighted score for each supplier are

b) Based on the rating major marketing apoears to be the best as it has a highest total weighted score.

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