Your marketing manager wants to know some basic characteristics of the people wh

Question

Your marketing manager wants to know some basic characteristics of the people who live in the suburbs surrounding your business' headquarters. They want information on factors such as income, age and gender. You should first a. conduct a survey. b. run some focus groups in the local market c. obtain relevant secondary data. d. design some projective techniques. e. None of the options listed. Your marketing manager wants to know some basic characteristics of the people who live in the suburbs surrounding your business' headquarters. They want information on factors such as income, age and gender. You should first a. conduct a survey. b. run some focus groups in the local market c. obtain relevant secondary data. d. design some projective techniques. e. None of the options listed. Your marketing manager wants to know some basic characteristics of the people who live in the suburbs surrounding your business' headquarters. They want information on factors such as income, age and gender. You should first a. conduct a survey. b. run some focus groups in the local market c. obtain relevant secondary data. d. design some projective techniques. e. None of the options listed.

Explanation / Answer

a. conduct a survey.

Survey is the first step that should be conducted in order to get information regarding the income, age and gender

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