Which phase of the marketing process explains why wine marketers, for example, w

Question

Which phase of the marketing process explains why wine marketers, for example, would access market insight reports from a market research company such as the Nielsen Company? a. understand b. create c. communicate d. deliver e. exchange Which phase of the marketing process explains why wine marketers, for example, would access market insight reports from a market research company such as the Nielsen Company? a. understand b. create c. communicate d. deliver e. exchange Which phase of the marketing process explains why wine marketers, for example, would access market insight reports from a market research company such as the Nielsen Company? a. understand b. create c. communicate d. deliver e. exchange

Explanation / Answer

Marketers are required to understand the current situation of the market and environmental factors. This includes analysis of both internal and external factors to facilitate a holistic solution for the customers. Market research reports from third parties are used by marketers to understand the market trend, the demand pattern and the consumer preference.

Therefore, the answer is (a)

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