Which of the following is not a marketing ethics issue? a. Advertising junk food

Question

Which of the following is not a marketing ethics issue? a. Advertising junk food on children's television b. A salesperson exaggerating the benefits of a product to persuade a customer to purchase it c. An organisation increasing the price of a product due to increased customer demand and limited availability d. Failing to inform consumers of known potential risks of using a product e. All of the options listed are marketing ethics issues Which of the following is not a marketing ethics issue? a. Advertising junk food on children's television b. A salesperson exaggerating the benefits of a product to persuade a customer to purchase it c. An organisation increasing the price of a product due to increased customer demand and limited availability d. Failing to inform consumers of known potential risks of using a product e. All of the options listed are marketing ethics issues Which of the following is not a marketing ethics issue? a. Advertising junk food on children's television b. A salesperson exaggerating the benefits of a product to persuade a customer to purchase it c. An organisation increasing the price of a product due to increased customer demand and limited availability d. Failing to inform consumers of known potential risks of using a product e. All of the options listed are marketing ethics issues

Explanation / Answer

Marketing ethics deals with advertisement, promotion and marketing strategies. As a result, the option a is clearly a marketing ethics issues.

Option B is independent of marketing department. The salesperson's activities are not based on marketing decision. Hence this is not a marketing ethics issue.

Option C falls into the category of pricing. Product pricing is a part of marketing and it is a marketing ethics issue.

Option D is a marketing communication issue. It also becomes a legal issue to negligence.

Considering the above points, point B is not a marketing ethics issue.

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