1) Choose a job with which you are familiar. a) Describe the job and the organiz
ID: 350867 • Letter: 1
Question
1)
Choose a job with which you are familiar.
a) Describe the job and the organization it is in.
b) Develop a self-directed learning program for a skill that is important for that job.
c) The program should include:
i. A cover page with the program title The program content.
ii. Include a “script” (lecture) of key material for trainees, at least two objectives, reading requirements (if any), and at least one written activity.
iii. A description of how you will evaluate whether the program’s objectives were met.
Explanation / Answer
The job requirements include:
b) The job requires extensive knowledge about the sales process for women’s health products.
The learning programme includes:
c) Programme: Understanding Women’s Health Brand Management
Programme duration: 2 weeks
Objectives: Objectives are covered under 4 modules: Understanding product portfolio (2 days), understanding buying process (2 days), understanding team (3 days) and understanding customers (1 day). One day can be dedicated to the final written activity.
Reading requirements: Brand annual decks, market research reports, sales reports, medical literature
Written Activity: Basis the reading and interactions with colleagues, write a 1000-word report on brand strategy for 2018. In this process all the learning objectives will get satisfied.
Objective evaluation: All the objectives may be evaluated through daily tests (multiple choice) and one test at the end of each module. The candidate has to score more than 75% in each daily test. The written activity can serve as the final evaluation piece. Module and final activities should have subjective evaluation based on the trainer’s judgement.
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