People\'s affection for brands seems to have grown, despite warnings by Naomi Kl

Question

People's affection for brands seems to have grown, despite warnings by Naomi Klein (an activist) and others that consumers would rise up in protest against corporations whose brands had infiltrated their homes, their schools, and their public spaces.

a.) Where do you personally stand on the prevalence of marketing activities intruding in your personal space?

b.) Can you explain why consumers remain willing to tolerate marketers’ intrusions in their private spaces?

c.) Assuming you are interested in becoming a successful marketer yourself, what is the ideal approach for brand communications that respects consumer’ call for less intrusion yet still maintain a meaningful connection with current and potential customers?

Explanation / Answer

Answer: (1) I feel personally that the marketers should not intrude with the personal spaces and should ask for the permission for such activities if they want to conduct such marketing activities. I feel that such activities cannot be completely stopped but the consumer have a right to control such activities.

(2) The consumers are willing to tolerate such activities mainly because they are unaware about the consequences of such activities and are less sensitive about their privacy. They lack awareness about the limitations of the marketers and think that such activities are not harmful for them. The consumers are not fully aware about their rights and the importance of privacy.

(3) I feel that the best approach in this case is that the marketer should first ask for the permission from the customers to enter into their personal space. Apart from this, the marketers need to respect the privacy of the customers and limit their intrusion and make it mutually beneficial.

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