Back to Assignment Attempts: Average: /3 6. Developing Persuasive Press Releases

Question

Back to Assignment Attempts: Average: /3 6. Developing Persuasive Press Releases Press releases announce important information to the media. To increase the publication and readership of a press release, apply persuasive writing techniques. The most important ingredient of a press release is- -Organizations might use a press release news to announce a new productor to announce a seminar Your coworker is writing a press release and asks for your advice. What tips should you give? Check all that apply. Include answers to the five Ws andone H Appeal to the audience of the target media. O Use singe-spaced pages Present the most important information early Read the following draft of a press release, and then answer the question ABC Music Announces 13th Annual Music Festival

Explanation / Answer

6)

Appeal to the audience of target media and Present the most important information early

Reason: The press release should be focused on target media and should grab their attention for maximum benefit. Also, the most important information must be highlighted first as it helps to grab early attention

10) Offer contacts for press release and Include quotations

The contacts is essential so that people can get in touch and raise their query whenever required. The quotations will help to present the real picture and draw attention of target audience immediately

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