Question 9 (3 points) The concept of Basking In Reflected Glory (BIRGing) can be
ID: 3500085 • Letter: Q
Question
Question 9 (3 points)
The concept of Basking In Reflected Glory (BIRGing) can be used to explain why professional sports teams are so successful at selling clothing to their fans. If there were actually NO differences between professional athletes and their fans, which of the following statements would be correct?
Question 9 options:
Professional sports teams would probably not sell so much apparel.
Professional sports teams would probably sell much more apparel.
Fans would engage in upward comparisons, resulting in increased self-esteem.
Fans would not engage in social comparisons, resulting in decreased self-esteem.ch 4, p42
Professional sports teams would probably not sell so much apparel.
Professional sports teams would probably sell much more apparel.
Fans would engage in upward comparisons, resulting in increased self-esteem.
Fans would not engage in social comparisons, resulting in decreased self-esteem.ch 4, p42
Explanation / Answer
Fans would engage in upward comparisons, resulting in increased self-esteem.
Bask in reflected glory means feel successful and admired or achieved through association with someone else rather than through one's own efforts, refers to the tendency of individuals to associate themselves with the successful, the famous, or the celebrated and increase the team spirit and self-esteem of their favorite team.
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