mastering the world of psychology 6th edition pal: To understand the concepts of

Question

mastering the world of psychology 6th edition pal: To understand the concepts of classical conditioning George saw a television commercial selling beer. The commercial pictured two men sitting on chairs at the edge of a beach next to the water on a hot and sunny day. A very physically attractive lady in a bikini walked towards them carrying Corona Light. When she arrived to the beachhead she gave each man a beer. Both men went to the store the next day and bought Corona Light. (You must identify the 4 elements of classical conditioning for credit) What behaviors in this scenario are the ucr, ucs, cr, and cs? LUCR: 030Both men went to the store the next day and bought beer. 2. UCS: 3. CR:Beer. 4. CS: The attractive lady gave them beer. Attractive lady.

Explanation / Answer

1. UCR: Physical attraction.

2. UCS: Physically attractive lady.

3. CR: Purchase of beer.

4: CS: Beer.

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