oi tu his daughter, but not without leaving her a strategy that ensures su taina
ID: 349578 • Letter: O
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oi tu his daughter, but not without leaving her a strategy that ensures su tainable growth larger facility, revamping the website, increasing media use, and bringing in yoga and Pilates instructors to lead classes. Creating large competitive events that showcase the facility and spread awareness are other possible ideas. As such, Tom is challenged by what the future holds and eager to turn ideas into action plans liqu forward. Ideas include moving into a social fluo em tec off en a. th QUESTIONS What types of programs or tactics would you suggest 1 the owner institute to reduce Baby Boomers' fear of and change their attitudes toward rock climbing? What do you think motivates one to rock climb or try this 2 sport? Is the value provided utilitarian or hedonic? If you never tried rock climbing, would you now consider it? If so, what would be your motivation? 3 4 Explain how the intrinsic motivation state of flow might occur in rock climbing. Using the multiple trait approach to consumer behavior, analyze which specific consumer traits would explain one's motivation to rock climb. For example, the Five Factor Model of personality traits is one framework that can be usedExplanation / Answer
What types of programs or tactics would you suggest to break the fear of Baby Boomers and change their attitude towards rock climbing?
To break the fear of rock climbing for Baby Boomers the owners should start programs that spread awareness about climbing and the safety features of the facility. Some tactics the owner should use is making the website appealing to all types of people, service different exercise groups like yoga, and create competitive events that showcase the facility. There are several things that the owner can do to have the attitudes of the Baby Boomers change. It needs to be promoted that climbing can be challenging and rewarding for that generation. It also needs to be promoted to them that climbing can be a great problem solving activity, can help with teamwork, and can build self-confidence. They need to demonstrate how it is serious exercise, and you can have fun while doing it! Also, offer softer treads and bigger climbing holds for easy grip so they won’t be as fearful. Some programs that could be offered to that generation could be training classes to practices safety, techniques, and proper footing, and after completing the training they could receive free two-week membership
2. What do you think motivates one to rock climb or try this sport? Is the value provided utilitarian or hedonic? What would be your motivation to try rock climbing?
I feel like there are several things that motivate on the rock-climbing wall. My family and I love climbing, and have rocked climbed for years. For me personally, what motivates me when I am participating in the sport is the feel of accomplishment when you get to the top.
3. Explain how the intrinsic motivation state of flow might occur in rock climbing
Intrinsic motivation refers to the engagement in an activity with no reason other than the pure enjoyment and satisfaction of engagement itself. I believe this can happen when rock climbing, because I have experienced it. When activities, such as rock climbing, bring joy and happiness to a person, they do not need any other reason to participate. When you rock climb and receive that adrenalin rush of excitement, and accomplish such a great climb, it brings forth so much exhilaration that it makes you want to keep doing it for that reason only.
Which specific consumer traits would explain one’s motivation to rock climb. For example, the Five Factor Model of personality traits is one framework that can be used
With the multiple trait approach, there are several factors that contribute. First there is value conciseness. This is the tendency for consumers to focus on what is received compared to what is given. When rock climbing you receives excitement; consumers can focus on this joy. There is also the aspects that are given if you get a rock climbing membership. Next, there is materialism, the extent to where material goods are important in a consumer’s life. With rock climbing the indoor rock walls could be a good that is important because it makes it easier, safer, and more convenient to rock climb. There is also innovativeness where the consumer is open to new ideas to a degree. Rock climbing can definitely bring forth innovativeness. Consumers have to be open and willing to try new things such as rock climbing. They have to be willing to go through the experience. Rock climbing could also be sold to the consumers as a new trendy way to exercise. There is also need for cognition, the degree to which consumers engage in effort ful cognitive information processing. For rock climbing, there can be intellectual marketing that show the endless possibilities of climbing. Last there is competitiveness, an enduring tendency to strive to be better than others
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