Sergio Zyman says marketing is a science. He says marketers should control the m

ID: 349467 • Letter: S

Question

Sergio Zyman says marketing is a science. He says marketers should control the message. Li and Bernoff say those days are over. Marketers should not enter the Groundswell without a strategy. Please explain these various points of view within this perspective to your new VP. The VP learned that you have read these texts and had an MBA class in marketing. Explain to her/him what all of the above means in terms of marketing strategy. Use your own examples were appropriate. (Sidebar: It may be helpful to include a table headed by Zyman on one side and Li/Bernoff on the other, noting comparisons of each.) (Zyman issues 5 pts, Li Bernoff issues 5 pts...need comparison)

Explanation / Answer

Sergio Zyman

Li and Bernoff

Marketing is a Science and no more art

Marketing is a strategy

Process oriented marketing is the need of hour for the success of business

Using of technology and new media is the need of hour for the success of business

His concept was “selling more stuff to more people more often for more money more efficiently”

His concept was using social media for marketing and sales

To move from hope to proper planned success

To create online customers for sales

He also emphasised on wastage of time and money in advertising and advice on how to get return on investment from advertisements

Was against advertising and emphasised on creative modes to reach customer which was social networks

Example : A step by step marketing strategy focusing mainly on sales and an increase in revenue

Example : Spreading the communication through facebook, you tube, twitter and other medias

As a Marketer, I feel in order to succeed there should be a combination of the above two strategies like focusing on sales revenue through using social medias