Love and pursuit of wisdom by intellectual means and moral self-discipline. Inve

Question

Love and pursuit of wisdom by intellectual means and moral self-discipline. Investigation of the nature, causes, or principles of reality, knowledge, or values, based on logical reasoning rather than empirical methods. A system of thought based on or involving such inquiry: the philosophy of Hume. The critical analysis of fundamental assumptions or beliefs. The disciplines presented in university curriculums of science and the liberal arts, except medicine, law, and theology. The discipline comprising logic, ethics, aesthetics, metaphysics, and epistemology. A set of ideas or beliefs relating to a particular field or activity: an underlying theory: an original philosophy of advertising. A system of values by which one lives: has an unusual philosophy of life. philosophy.(n.d.). The American Heritage Dictionary of the English Language, Fourth Edition Retrieved April 17, 2007, from Dictionary.com Present your personal, well thought out and well developed, Philosophy of Marketing. Tell me not only what your marketing philosophy is, but on what it is based and how it might guide future thinking and actions in terms of marketing. This should become a document that will guide you, and one which you may wish to revisit and amend from time to time as you progress through your career, your personal, evolving and living marketing manifesto.

Explanation / Answer

To present my personal, well thought out, and well developed "Philosophy of Marketing", I will take the following definition of philosophy given in the American Heritage Dictionary of the English Language:

Philosophy is defined as a set of ideas or beliefs relating to a particular field or activity; an underlying theory: for example, an original philosophy of advertising.

Before creating my own "Philosophy of Marketing", I will consider the "definition of advertising" given by Bill Bernbach, "Advertising Age's most influential advertising person of the 20th century, as it is very much related to the Philosophy of Marketing:

Bill Bernbach once cautioned that "advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art."

Philosophy typically relates to the sciences and liberal arts. But, advertising is neither a science nor a liberal art. But, advertising can be defined as a "practical art" that uses knowledge and techniques borrowed from science and liberal arts to create ad messages that persuade.

Now, my personal Marketing Philosophy would be crafted as given below:

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