Which of the following is not among the reasons that a brand may want to reposit

Question

Which of the following is not among the reasons that a brand may want to reposition?

a.    To appeal to a new market segment

b.    To differentiate itself from its competitors

c.    To dissociate itself from a controversy

d.    To reinvigorate or stimulate lagging/declining sales

e.    All of the above are reasons that a brand may want to reposition.

Which of the following actions by a retailer would not be considered behavioral tracking of its consumers?

a.   Observing what websites consumers visited

b.   Noting what products consumers purchased, based on these consumers’ receipts

c.   Reviewing engagement in social media such as posts, comments

d.   Noting product reviews consumers provide

e.   All of the above are forms of behavioral tracking of its consumers.

According to a recent business story, “On February 5, Super Bowl 51 will bring the country to a standstill. But lots of money will have already moved around. Viewers spent an average of $82.19 on food, décor and team apparel for last year's Super Bowl. Many sports fans in the United States will be paying attention to this iconic event, as they seek to be thrilled once again by the game and its usual flood of ads…” The information provided in this extract could help the NFL and brands that advertise during the Super Bowl with all the following types of segmentation EXCEPT?

a.   Demographic segmentation

b.   Geographic segmentation

c.   Behavioral segmentation

d.   Psychographic segmentation

e.   Usage situation

Tom had to purchase a wedding present for his best friend. As a result, he visited Wedding Gifts R Us, where he purchased a gift because there was a display promoting a price reduction on the item. This scenario reflects the impact of this type of consumer situation on consumer behavior.

a.   disposal situation

b.   communication situation

c.   purchase situation

d.   consumer behavior situation

e.   extensive problem solving decision

When it comes to segmentation, Claritas PRIZM is a service that provides information that can be used for ______ segmentation.

a.   geo-demographic

b.    psychographic

c.   benefits

d.   use-situation

e.    behavioral

Explanation / Answer

Repositioning is when a company changes a brand state in the market place.

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