See if you can identify the value chain relationships that make the businesses o
ID: 349315 • Letter: S
Question
See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you should consider whether there are cross-business oppurtunities for (a) transferrign competitively valubale resources, expertise, technological know-how and other capabilities, (b) cost sharing where value chain acitivities can be combined, and/or (c) leveraging use of a wellrespected brand name.
Bloomin' Brands
outback steakhouse
Carrabba's Itialian Grill
Roy's Restaurant (Hawaiian fusion cuisine)
Bonefish Grill (market-frssh fine seafood)
Fleming's Prime Steakhouse & Wine Bar
L'Oreal
Maybelline, Lancome, Helena Rubinstein, Kiehl's, Garner, and Shu Uemura cosmetics
L'Oreal and Soft Sheen/Carson hair care products
Redjun, Matrix, L'Oreal Professional, and Kerastase Paris professional hair care and skin care products
Ralph Lauren and Giorgio Armani fragrances
Biotherm skin care products
La Roche-Posay and Vichy Laboratories dermo-cosmetics
Johnson & Johnson
Baby products (power, shampoo, oil, lotion)
Band-Aids and other first-aid products
Women's health and personal care products(Stayfree, Carefree, Sure & Natural)
Neutrogena and Avveno skin care products
Nonprescription drugs (Tylenol, Mortrin, Pepcid AC, Mylanta, Monistat)
Perscription drugs
Surgical and hospital products
Acuvue contact lenses
Explanation / Answer
Loreal exhibits a value chain relationship among the 3 examples mentioned in the question.
The association shows how Loreal can leverage its association with reputed brands like Ralph Lauren and Giorgio Armani to better its own position in the market.
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