Peruse the business group listings for Ingersoll Rand shown below and listed at
ID: 349309 • Letter: P
Question
Peruse the business group listings for Ingersoll Rand shown below and listed at its website (company.ingersollrand.com). How would you characterize the campany's corporate strategy? related diversification, unrealted diversification, or combination related-unrelated diversification strategy? Explain your answer.
Club Car - golf carts and other zero-emissions eletric vehicles
Thermo King - transportation temperature control systems for truck, trailer, transit, marine, and rail applications
Ingersoll Rand - compressed air systems, tools and pumps, fluid handling systems
Trane - heating, ventilating, and air conditioning systems
American Standard - home heating and air conditioning systems
ARO - fluid handling equpiment for chemical, manufacturing, energy, pharmaceutical, and mining industries.
Explanation / Answer
Club Car - golf carts and other zero-emissions eletric vehicles
In this specific segment I would prefer related marketing strategy. Related marketing strategy would definitely increase the overall availability of different models in the same industry regarding the electric vehicles. By increasing the number of vehicles and implementing new electrical innovations in golf carts would increase the level of business for the specific company.
Thermo King - transportation temperature control systems for truck, trailer, transit, marine, and rail applications
This company also focuses on related marketing strategy as it focuses on building systems for different vehicles across different platforms. By implementing related marketing strategy development of different product in the same industry would be very beneficial as we already have a pre existing market.
Ingersoll Rand - compressed air systems, tools and pumps, fluid handling systems
Company has a unrelated diversification as company is doing business in multiple sectors including tools and pumps as well as fluid systems. The diversification of the product range definitely a fine example of unrelated diversification scheme.
Trane - heating, ventilating, and air conditioning systems
This company has availability of doing business in different sectors including vehicles as well as large building or factories. Characterization of this company can be defined as multi dimensional approach in businesses and Markets
American Standard - home heating and air conditioning systems
This company directly Characterizes itself as a related market strategy based company as it is only doing business in home heating and air conditioning system.
ARO - fluid handling equpiment for chemical, manufacturing, energy, pharmaceutical, and mining industries.
This company has a combination related unrelated diversification strategy as it is doing businesses in different sectors and increasing its product according to the different sector Ranges.
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