HERSHEYS CHOCOLATE AND COCOA INDUSTRY Capabilities Assessment Profile- Using the
ID: 349019 • Letter: H
Question
HERSHEYS CHOCOLATE AND COCOA INDUSTRY
Capabilities Assessment Profile- Using the four criteria (valuable, rare, hard to copy, and non-substitutable) identify those resources and capabilities that might become sources of your company’s distinctive competencies.
1. Capabilities: Identify those capabilities that might become sources of your company’s distinctive competencies. Remember, not all strengths in primary and support activities necessarily become sources of distinctive competencies
2. Distinctive Capabilities/Competencies: Think about what are your company’s distinctive competencies resulting from the company’s capabilities.
3. Sustainable Competitive Advantage(s): Assess your company’s distinctive competencies, using the four criteria (valuable, rare, costly to imitate, and non-substitutable), to determine if competitive advantage is sustainable.
4. Developing Leverage for these Distinctive Capabilities/Competencies: How do they contribute to superior customer value? How do they support the “customer value proposition” part of your company’s business model? Are they difficult for competitors to imitate? Are they usable in a variety of ways?
Explanation / Answer
Capabilities Assessment Profile-
1. Capabilities: The capabilities that might become sources of my company’s distinctive competencies are as follows:
1. Changing the product with specific addition and with variety in taste.
2. Making the product world by giving more focus on the particular product.
3. Providing the health benefits with the product.
4. Virtual tour to the customers about the product from getting resources to making a product in concise way.
5. change in the recipe with the different product or with the same product purchase.
2. Distinctive Capabilities/Competencies:
My company’s distinctive competencies resulting from the company’s capabilities are as follows:
3. Sustainable Competitive Advantage(s): My company’s distinctive competencies, by using the four criteria (valuable, rare, costly to imitate, and non-substitutable), for determination if competitive advantage is sustainable are as follows:
1. Medical benefits labeled with the product.
2. Specify the company emission of CO2 in the product making process.
3. Advertise with the percentage of product goes for the environmental development.
4. Developing Leverage for these Distinctive Capabilities/Competencies:
These distinctive capabilities build the product market environment with full of trust. The customer would have impressed from the capabilities and willing to buy the product. The uniqueness in the product taste would build the strong relationship with the customer. These capabilities would provide health benefits as well as awareness of the resources availability. As the part of the business model they focus on the customer by the ethical way. The company mainly focus on the product demand from the customers. For example, the change in the product would be based on the customers’ acceptance to the product. They take care of the customers by other means for example by providing health benefits with the product. No, they are not much difficult for the competitors to intimate but it’s harder to exactly copy. This is because the formula for making the product and its related strategy is unique in their own way. It also can be patented by the company if needed. Yes, they can be used in the variety of ways as extra information other then the company provide would be added with the product. It can be communicated virtually through videos or social media. The channels might be different. The languages may be different.
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