search online for another commercial (YouTube is a perfect place to search) that

Question

search online for another commercial (YouTube is a perfect place to search) that uses affective conditioning. you briefly describe your chosen commercial including how affective conditioning is used. In your description, clarify how the unconditioned stimulus (US), the originally neutral stimulus (NS) that eventually becomes a conditioned stimulus (CS), and the unconditioned response (UR) that turns into a conditioned response (CR) are represented. Make sure to provide the web address (url) for the commercial you have chosen (please paste the video address)

Explanation / Answer

Affective conditioning is a transfer of feeling from one thing to the other. Most of the time, the commercials use affective conditioning to make their products appear better even though there may not be any causal connections. Here they try to convert the unconditional stimulus to condition stimulus and the unconditioned response to conditioned response. For instance, the old spice commercial (https://www.youtube.com/watch?v=owGykVbfgUE). Here, the advertisers display sceneries and humor that developed joy and laughter (unconditioned response) to the viewers. This was associated with old spice perfume (unconditioned stimulus). After seeing the advertisement people will associate the old spice with the joy and humor. Later, the old spice perfume (conditioned stimulus) will elicits joy and laughter (conditioned response).

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