What Mistakes did Newberg and the Steering committee make in the initial develop

Question

What Mistakes did Newberg and the Steering committee make in the initial development of the protocols and documentation and the early implementation stage?

Masterson Ad Agency2 including, the quality manager, and the union president. System upgrades were made on a routine basis. How Masterson Ad Agency (MAA) had been in business for about 10 years. It had a strong repu and counted divisions of five Fortune 500 firms mong its clients. Michael Newberg, co and ever, this valued customer, Megaproducts Inc., had rgioal reputation, missed a scheduled launch date for a new, potentially mportant mega product because of miscommunications ichacl Newberg, co founder and with MAA's project team and faulty ad copy, which had the firm on a foundation of client to be revised after being sent to the printer. These pro focus, adherence to a quality system, and rapid blems could have been prevented if MAA's protocols responsC had been followed and required quality checks had been One of their largest customers, a Fortune 500 co sumer products company, required compliance to jointly developed protocols and a mature quality management had been reaching the customer despite MAA's assur- system, but not to registration under ISO. A documen ances that protocols were being followed. Much of the ted system was in place, and Newberg chaired an active documentation had been written by the quality man- steering committce. Members were department heads,ager and edited by the president. Review by managers performed Time was a factor because noncompliant product

Explanation / Answer

Answer: There are a number of mistakes which Newberg and the steering committee made in the initial development of the protocols. Firstly these protocols were developed mainly by the quality manager and the president. The managers, supervisors and the ground level staff were not involved in its development. There was no communication during the drafting process between the people who drafted these protocols and the ones who had to actually implement it. It was because of this reason that the protocols which were developed were nowhere near the ground realities of the work. This was a major mistake made at the time of documentation stage.

In the initial implementation stage there were three major mistakes which happened. Firstly the managers and the supervisors who were actually responsible for implementation were not trained for the purpose. Secondly there was no proper top to bottom communication during the implementation phase which resulted in the lack of proper understanding about the implementation requirements. Thirdly there was no process of monitoring the progress of the implementation process.

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