This week\'s lesson revolves around product and process design. Your assignment
ID: 348794 • Letter: T
Question
This week's lesson revolves around product and process design. Your assignment for this week's forum is to choose a company and some specific product (or service) they produce for which you believe considerable redesigning, repackaging, or re-configuring could result in substantial increases in the company's sales and profits. Once you have completed your research, address the following questions:
What is the product's history, who makes it, how long has it been on the market, what is it's function. Include any competition this product has and how this product "stacks up" against the competition.
What are some of the challenges to market acceptance?
Explain how you would reconfigure the product or service to grow sales and profits.
Discuss how you would market this product once redesigned.
Explanation / Answer
Redesigning & repackaging:
The company taken is Britannia and product is biscuits. Repackaging & redesigning purpose:
Britannia’s product history:
The company initially started with manufacturing breads in the year 1976. In 1980 the company entered into an agreement with Nepal based nebico pvt limited for the supply of know how relating to manufacturing, packing of biscuits. Later in 1986 it started with manufacture of good day biscuits, which received a good response from the customers.
It was started by Nusil N Wadia and sir Kapil Chowhan in the year 1892 and in existence for the past 125 years. Main function is to manufacture consumer products like biscuits, dairy products like butter, cheese, ghee etc.
How product stacks up against the competition:
Challenges faced by Britannia for market acceptance:
How to reconfigure the product?
Britannia can reconfigure the product by giving some offers, freebies, or packing the products in some container like boxes to differ its products from the rivals and increase the sales and profits.
Can introduce new flavors in its cream biscuits. Apart from the usual mango, orange can go into different flavors like black current etc.
Introduce new shapes like oval, star, animal shapes for kids etc.
How to market the product?
The target customers must be selected first for marketing the products.
By using some special characters, cartoon characters etc. for easy catch of the customers.
Introducing celebrities like some child artist for biscuits like tiger biscuits etc.
Selecting a new and attractive name for the product that will catch the customers.
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