What are the primary customer/beneficiary need addressed by each of the projects
ID: 3487759 • Letter: W
Question
What are the primary customer/beneficiary need addressed by each of the projects below: Explain why?
Benetech product: Bookshare.org (Jim Fruchterman of Benetech)
Benetech product: Martus.org
One World Health product: treatment for Visceral Leishmaniasis (Victoria Hale, of OneWorld Health)
Project Impact product: Sutures (David Green and Project Impact Inc. Ashoka fellow)
Maslow’s Hierarchy
Programs to meet Different Needs
self-transcendence Programs to create mentors self-actualization College scholarships aesthetic The arts cognitive and intellectual Academic programs belongingness and love (family and community) Community programs safety and security School and neighborhood Safety Physiological (hunger, thirst, health) Proper nutritionMaslow’s Hierarchy
Programs to meet Different Needs
Explanation / Answer
1. Bookshare.org
-This project will fulfill the cognitive and intellectual need of customers as it provides a rich resource of books. Cognitions are related to processing of information from the environment by the individual and intellect represents how that information will be used by the individual for upgrading their lives. So, if an individual is having enough of information about a particular aspect of functioning and environment they will be fulfilling their intellectual needs.
2. Martus.org
-It is used to cater to the safety and security needs of the people. The second level in Maslow's heirarchy of needs is safety and security needs. These needs are necessary to be fulfilled in order for the individuals to reach the higher levels of growth.
3. One World Health product
-These cater to the health and physiological needs of its stakeholders. The physiological needs refer to the firts rung of heirarchy of needs and are also called as basic needs. If an individual lives in a secure environment and has the necessary aspects of good health and needs of hunger, thirst and sex are met, tehn only they may focus on higher order needs.
4. Project Impact product: Sutures
-This also caters to the first need that is physiological needs of the individual.
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