• Choose a Adidas brand company that have product for both genders and analyse t
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Question
• Choose a Adidas brand company that have product for both genders and analyse the following:
1.review the Web site and analyze its contents based on its appeals to the male market segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.). 2.Then analyze the Web site based on its appeals to the female segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.). 3. match the findings and write a summary report.
• Choose a Adidas brand company that have product for both genders and analyse the following:
1.review the Web site and analyze its contents based on its appeals to the male market segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.). 2.Then analyze the Web site based on its appeals to the female segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.). 3. match the findings and write a summary report.
• Choose a Adidas brand company that have product for both genders and analyse the following:
1.review the Web site and analyze its contents based on its appeals to the male market segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.). 2.Then analyze the Web site based on its appeals to the female segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.). 3. match the findings and write a summary report.
Explanation / Answer
Reviewing the Adidas sports for both men and women and the striking differences between the two segments.
Noting the differences between the sports section of Adidas website, it can be said that a lot of importance has been given to explore the men's section and not much has been done under the women's section. The variety and choices are much more in the men's section. The most important difference is the number of games listed in the men's section and the number of games in the women's section, 10 and 5 respectively. This shows that the society still thinks that women are not capable of playing and they are not "sporty" enough. It shows are inequality in sports and that is a misleading message that is being put across. If a platform like Adidas unknowingly perhaps showcases women to be weak then there is a lot to change in this world.
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