1) Read this article https://www.wsj.com/articles/volkswagen-vows-to-overtake-te

Question

1) Read this article

https://www.wsj.com/articles/volkswagen-vows-to-overtake-tesla-with-worlds-largest-electric-car-fleet-1520955348

explain what strategy is being used by volkswagen and how this affects their business

2) Apple to Acquire Digital-Magazine-Subscription Service Texture

Once again, Apple is looking for ways to enter into a new industry. With the recent acquisition of 'Texture', a magazine subscription bundling service, Apple steps into yet another way to differentiate themselves from their competition, and establish new revenue streams. Considering how digital subscription services are becoming a societal norm; this should be a profitable venture for Apple.

How does this relate to apples business strategy and how will it affect their business?

Explanation / Answer

Apple business strategy is that of verticle integration. It controls everything ranging from hardware, software, OS to services. Thus this acqusition is in alignment with the overall strategy to integrate.

This is beneficial for Apple business since addtition of services to its closed ecosystem will increase adoption of its platform among others

Also, Texure has synergy with Apple News App. the later lacks magazine design which will now be available to paid users after integration with Texure.

Also, Apple earns most of its revenue from services like iTunes. Adding another portfolio will broaden the service portfolio for users

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