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1.What is a customer relationship management (CRM) program? Describe one CRM pro

ID: 348112 • Letter: 1

Question


1.What is a customer relationship management (CRM) program? Describe one CRM program you have participated in as a customer. What types of information is the retailer collecting from you and how are they using it to increase profits?

 2. Explain how an efficient supply chain system can increase a retailer's level of product availability and decrease its inventory investment.
1.What is a customer relationship management (CRM) program? Describe one CRM program you have participated in as a customer. What types of information is the retailer collecting from you and how are they using it to increase profits?

 2. Explain how an efficient supply chain system can increase a retailer's level of product availability and decrease its inventory investment.
1.What is a customer relationship management (CRM) program? Describe one CRM program you have participated in as a customer. What types of information is the retailer collecting from you and how are they using it to increase profits?

 2. Explain how an efficient supply chain system can increase a retailer's level of product availability and decrease its inventory investment.

Explanation / Answer

1.) Customer realtionship program is a kind of technique which is used by companies to maintain good relationship with their customers , and turn them into their loyal customers.

I was involved in a CRM program with an FMCG company. During we were asked for continous reviews about the product and service offered by the company, and we were rewarded for the same. There were few engagement activities also to improve the brand image of the product

Retailers are generally interested in getting information about your product choices, preferences, so that they can give discounts and offers more on those products. which will help them in increasing the revenue.

2.) Effective supply chain will have following benefits :

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