23. Mohammed decided to start a new store in Topeka that specialized in selling

Question

23. Mohammed decided to start a new store in Topeka that specialized in selling traditional products from Saudi Arabia, and after much thought he decided to call it “Mohammeds, Saudi Arabian Products Store." But once his website launched he had multiple orders not only from Kansas and the United States, but from customers all over the world. The term used to refer to companies that start to sell products internationally from when they first begin operations is called a. born global b. reverse international c. global initiation d. world class operations e. international beginnings

Explanation / Answer

a. Born Global

Since right from day one, ‘Mohammed’s’ began to sell its products internationally, it is deriving a competitive edge in the market with a wider consumer base due to sale of its product to various countries across the globe. Therefore, owing to their international origination, the term used is ‘Born Global’.

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