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T&P Corporation is a transnational company with four distinct businesses, includ

ID: 346842 • Letter: T

Question

T&P Corporation is a transnational company with four distinct businesses, including a national music and video store chain, a rap music production company, a talent agency that represents several famous rap stars, and a digital video disc (DVD) production facility that makes and records music videos on DVDs. T&P is in the process of acquiring another company, its major music store rival ReBop Records. Because its rap stars are so famous, T&P charges crazed fans a higher price for its music compact discs and DVD videos. The fans don't mind, as they often have the opportunity to meet the rap stars in person at various T&P music stores throughout the year. T&P has a policy of promotion from within as well as a no-layoff policy, and all managers are required to rotate through each business before they can be promoted.

Refer to Scenario 4.1. Which corporate-level strategy does T&P appear to follow? Cost leadership Related diversification Unrelated diversification Differentiation Retrenchment T&P Corporation is a transnational company with four distinct businesses, including a national music and video store chain, a rap music production company, a talent agency that represents several famous rap stars, and a digital video disc (DVD) production facility that makes and records music videos on DVDs. T&P is in the process of acquiring another company, its major music store rival ReBop Records. Because its rap stars are so famous, T&P charges crazed fans a higher price for its music compact discs and DVD videos. The fans don't mind, as they often have the opportunity to meet the rap stars in person at various T&P music stores throughout the year. T&P has a policy of promotion from within as well as a no-layoff policy, and all managers are required to rotate through each business before they can be promoted.

Refer to Scenario 4.1. Which corporate-level strategy does T&P appear to follow? Cost leadership Related diversification Unrelated diversification Differentiation Retrenchment T&P Corporation is a transnational company with four distinct businesses, including a national music and video store chain, a rap music production company, a talent agency that represents several famous rap stars, and a digital video disc (DVD) production facility that makes and records music videos on DVDs. T&P is in the process of acquiring another company, its major music store rival ReBop Records. Because its rap stars are so famous, T&P charges crazed fans a higher price for its music compact discs and DVD videos. The fans don't mind, as they often have the opportunity to meet the rap stars in person at various T&P music stores throughout the year. T&P has a policy of promotion from within as well as a no-layoff policy, and all managers are required to rotate through each business before they can be promoted.

Refer to Scenario 4.1. Which corporate-level strategy does T&P appear to follow? Cost leadership Related diversification Unrelated diversification Differentiation Retrenchment

Explanation / Answer

T&P corporation is one of the well diversified companies in music industry. There are various strategic initiatives taken by the company which can be classified into one or other of the corporate level strategy. The company has ventured into operations in the various related fields of music and entertainment industry. Therefore, the operations of the company indicate that it is into related diversification. Moreover, it can be seen that the DVDs of T&P corporation are sold at a premium because of the extra benefits and package offered by the company. It has embarked on a campaign which is quite different from the traditional music producers or DVD retailers. Hence, it can said that T&P corporation has also adopted the strategy of differentitation for its operations.