Begin by selecting a television or magazine advertisement for a technology of so

Question

Begin by selecting a television or magazine advertisement for a technology of some form. Post an analysis of the underlying gender assumptions and representations made within the advertisement. You must support your argument with evidence from the learning resources and use appropriate APA or MLA standards. Be sure to address the following in your initial post:

Describe the advertisement, and post a link if one is available. What technology is it advertising, and how?

Who is the intended audience? Men? Women? Both? How do you know?

What are our cultural assumptions regarding specific technologies and gender?

Are those assumptions inherent in the technological product? Why or why not?

Explanation / Answer

If we are to look at advertisements of cell phone, most of them feature a man, implying that technology is something that fascinates the male gender more than its counterpart.

The intended audience, hence, becomes the male population. The cultural assumption resonated deep with the ancestral tendencies of assuming that men are the only gender who excel in scientific research and studies, and are hence the ones who will be more attracted to such technology than woman.

Woman tend to be features in the same advertisement if it about the front facing aka selfie camera of the phone, a feature assumed to be atteches to the female population.

These assumptions do seem to be deeply ingrained within the technology now.

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