7) \"Performance Based\" advertising is a model in which: A) Advertisers pay for

Question

7) "Performance Based" advertising is a model in which: A) Advertisers pay for airtime to run commercials on many media channels with the hopes of reaching a wide audience B) The advertisers craft commercials which focus on celebrities and other performers endorsing their products C) Media channels publish advertisements for Ad Agencies and the Ad agencies only pay for them if they are successful and see positive results 8) Journalism, is the only medium that: A) Is funded by advertisements B) Sends messages C) Is protected by the U.S. Constitution

Explanation / Answer

1.C)

Performance based advertising as the name suggests is when the ad purchaser only pays the advertisement host when he gets a measureable positive results.This generally happens in advertisements we see on webpages which we click or ads which we see playing before videos.The performance is measured in terms of how many clicks or views the ad got.

2.C)

Journalism is the only medium protected by the US Constitution, protected by the freedom of the press clause in the First Amendment.

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