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Value-pricing is: the ratio of perceived benefits to price. the practice of simu

ID: 346410 • Letter: V

Question

Value-pricing is:

the ratio of perceived benefits to price.

the practice of simultaneously increasing product and service benefits and maintaining or decreasing price.

the practice of simultaneously increasing product and service benefits and increasing price.

the ratio of price to perceived benefits.

list price minus discounts and allowances plus extra fees.

the ratio of perceived benefits to price.

the practice of simultaneously increasing product and service benefits and maintaining or decreasing price.

the practice of simultaneously increasing product and service benefits and increasing price.

the ratio of price to perceived benefits.

list price minus discounts and allowances plus extra fees.

Explanation / Answer

The correct answer is "the practice of simultaneously increasing product and service benefits and maintaining or decreasing price."

Reason: Value-based price is a pricing strategy which set prices, according to the perceived or estimated value of a product or service to the customer.