Select three companies that you are familiar with that do not appear to have an

Question

Select three companies that you are familiar with that do not appear to have an Instagram account yet and outline your response to the questions below:

1. Choose three companies that you are familiar with, and do not have Instagram accounts.

2. Write each company name and a short description of its products and/or services

3. Select one of the following goals for each company (you may only use each goal a maximum of two times):

-Increase awareness

-Shift perception

-Reach new audience

-A place to store company pictures

Explanation / Answer

1. Marlboro - American brand of Cigarettes

They are already a popular brand of cigarettes around the world and they can have the images of the new brands of cigarettes on Instagram. They can reach new customers through social media and also promote their brand to the existing customers. The images can make a big impact on the minds of the people so they should make use of a platform like this.

2. Penumbra - Innovative Medical Devices

They can make use of Instagram to increase awareness because they are not a popular company. The company is very innovative but they are still growing. They manufacture innovative medical devices and those medical devices can be promoted on Instagram. The images again can make a difference in the mindset of the people.  

3. Mu Sigma - Data analytics

The company works with Fortune 500 companies and provides data analysis to them to make them better business decisions. They are also still growing and they need to promote the company on this platform. The platform is also used by professionals also so the company can make use of it to talk about the dashboards they provide to the customers.

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