For part 1, select an organization that you feel is using Twitter very well and
ID: 346264 • Letter: F
Question
For part 1, select an organization that you feel is using Twitter very well and respond to the six questions using full sentences.
1. The name of the company
2. The name of the campaign
3. The goal of the campaign
4. A detailed description of the campaign
5. Facts that support the assertion that the campaign was successful
6. A detailed explanation as to why the campaign was successful
For part 2, select an organization that you feel is not using Twitter very well and respond to the six questions to express how you came to that conclusion.
1. The name of the company
2. The name of the campaign
3. The goal of the campaign
4. A detailed description of the campaign
5. Facts that supports the assertion that the campaign was a failure
6. A detailed explanation as to why the campaign failed
Explanation / Answer
Part 1:
1. The name of the company: McDonald's
2. The name of the campaign: Game Time Gold
3. The goal of the campaign: Attract NFL fans with a chance to win 500,000 dollars
4. A detailed description of the campaign: They are asking the people on twitter who their favourite NFL team is and telling them that they can win $500,000 by buying at McDonald's.
5. Facts that support the assertion that the campaign was successful: The most of the people who shared and commented on this campaign were NFL fans. The comments are supporting the campaign and people loved the initiative.
6. A detailed explanation as to why the campaign was successful: The company made the decision to make use of NFL and attract the customers of different teams. The people loved it as it was related to their favourite game and food at the same time. The people usually buy fast food even at the football stadium and this is a great way from McDonald's to promote their company. This can definitely work as they used excellent graphics and content in the campaign which has the ability to attract the customers.
Part B:
1. The name of the company: Fiat Chrysler
2. The name of the campaign: Drivers in Detroit
3. The goal of the campaign: Is to encourage the drivers in Detroit to use Fiat Chrysler automobiles
4. A detailed description of the campaign: The company wanted to say that they are happy to have their business in Detroit. They wanted to encourage them to use Fiat motors and drive safe. But by mistake, they have mentioned that the drivers in Detroit do not know how to drive.
5. Facts that support the assertion that the campaign was a failure: The comments were really bad and the tweet went viral within no time but for all the wrong reasons. The tweet was deleted after sometime and this damaged the brand image of the company.
6. A detailed explanation as to why the campaign failed: The language used and how the message was conveyed was disastrous for the company. The company specifically targeted the drivers in Detroit and ended up insulting them directly. This did not work for the company and a lot of people condemned the company for being so irresponsible.
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