1. Retailers would most likely useadvertising to tell their customers about an u

Question

1. Retailers would most likely useadvertising to tell their customers about an upcoming sales event or the arrival of new merchandise. persuasive Informative reminder O entertainment 2. Firms often use product, or even continuing to buy the advertised product advertising to convince consumers to take action such as switching brands, trying a new O informative O social O persuasive Oreminder 3. When your grocery store places a display of a mature product such as Charmin toilet paper on the end of the paper products aisle, it is using advertising. O reminder exclusive persuasive informative

Explanation / Answer

1. In this case, retailers would use informative advertising because they need to educate customers about the new merchandise and inform them about the upcoming sales event which the customers are not aware about. So they need to make the customers aware about these things and hence would use informative advertising.

2. Firms often use persuasive advertising if they have to convince customers about switching brands or trying a new product or continuing to buy existing product because they have to persuade the customers in order to gain brand loyalty. Customers have the tendency to switch to other brands if they fing quality deal at effective prices. So the firms need to persuade them to buy their brand and tell them the features of their brand.

3. In such a case, the grocery store is using exclusive advertising because the sales of mature products are already very high, so the customers are going to buy such products irrespective of where they are placed on the aisle. In such a case, grocery store needs to promote other upcoming products, so they display mature products at the end of aisle to attract customers to new products, i.e. they do exclusive advertising for mature products.

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